Assessing the Artist’s Voice Process assists in capturing and condensing the artist’s or the creation’s Voice. During this process the artist takes down the participants impressions and thoughts to further hone his/her Voice Elevator Speech.
Round One: Before you start analyzing the work in front of you, allow the art to give you an emotional impression first by asking yourself: What am I feeling when I look at the work? (one or two words)
Round Two: Why am I feeling what I am feeling? (1 – 3 sentences), and is there something else worth mentioning? If you don’t resonate with the piece, simply excuse yourself with “this piece doesn’t resonate with me.”
Round Three: The Artist’s Response. Once the work has been assessed by the group, the artist will take a minute to comment on the piece and what was said.
Round Four: Artist and group try to capture what is the artist contributing to the world with the discussed piece that is uniquely them?
Round Five: The Future. Artists answers first: If discussed piece where a creative seed, where to go next, what to amplify or what to tune down, what to add or subtract. Group clarifies and gives feedback.
For all participants: Are aware of how you are interpreting what you see, feel and read in each work:
Engagement Point: Be aware that you perceive through your own voice. For example, I like bright colors. If a painting has them, I connect and relate through them. For me, the bright colors are my engagement point. For another, it could be geometric shapes, or feminine aesthetics. Engagement Point is different to focal point. Focal Point is where the eye settles when you look at the work.
The Intellectual Trap: Your intellect makes you like the work. For example, something looks similar to a famous artist like Warhol, the Old Masters or the work is well crafted and you allow that to weigh in with your emotional assessment.
Is The Artist A Storyteller? Using a story is similar to using different media to express an emotional tone. Is the story obvious or does the imagery need to be examined to allow the story to come forward? The emotional tone has always priority to communicate the overall feeling.
Is The Work About A Concept Or Ideal? The concept or ideal needs to be identifiably expressed. How emotionally clear is the artist work’s message? For example is it about Freedom, Love, Peace, Balance, Scarcity, Political oppression. What does this context emotionally conjure up in you? What is the subtext of your concept of Freedom Love, Peace, Balance, Scarcity, Political oppression or is it something else? For example: The painting expresses the internal pains to achieve freedom in an oppressed society. Contrary to, the painting expresses the seduction of oppressing a people from the eyes of the oppressors.
Your Voice Keywords Art Important
Make a list of all the words that come to mind with your work, add what you heard others say and what words popped up in our masterclass. Condense them to (at least) the three most fitting keywords that identify your work without a visual. Start creating a 1-2 sentence recognition paragraph. This paragraph bridges your essence within your art with your audience.